AI tools
Automation and content adjustment
The use of artificial intelligence (AI) on a website can significantly improve its functionality, personalization, and interaction with users. AI analyzes data about users and their behavior on the site to dynamically adapt content, such as suggestions for articles, products, or services tailored to their interests. AI can also support content creation, such as automatically generating product descriptions.
Chatbots and virtual assistants
AI-powered chatbots can support 24/7 customer service:
- Answering frequently asked questions
- Helping with ordering, reservations, or troubleshooting
- Redirecting complex queries to consultants
AI can also be integrated with on-page search functions. Advanced search with NLP (Natural Language Processing) functions allows for understanding queries in natural language, and will also work well in the auto-complete and typo correction mechanism. It is also possible to filter and sort results using intelligent algorithms.
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