Sticky Element
One of the essential tools in the field of UX/UI (User Experience/User Interface) is the so-called "Sticky Element." This concept refers to an advanced interface design technique that allows elements on the page to remain "sticky" to the screen as users scroll, significantly affecting user experience and increasing website effectiveness.
Sticky Element—A Tip for Web Designers
Commonly known as the "Sticky Element," it serves as a revolutionary turning point in web and interface design. It involves having a specific part of the page, usually the navigation or a bar with important information, remain visible on the screen even while scrolling through the content. This allows users to access key functions or information at any time without having to scroll back to the top of the page. This simple yet advanced feature greatly improves the site's usability and convenience.
Enhancing Usability on Multiple Levels
Navigation—You’ll Never Get Lost
One common application of the Sticky Element is sticky navigation. As the user scrolls down the page, the main navigation (with links to different sections) stays visible at the top or side of the screen. This is particularly useful on long-form content pages such as blogs, news sites, or online stores. Users can freely navigate through the site, explore the content, while maintaining constant access to the navigation menu. For example, in an online store, the sticky menu allows for quick transitions between product categories without needing to scroll back to the top.
Sticky Call to Action—Focus on Conversion
Another effective use of the Sticky Element is the sticky CTA, an element encouraging a specific action like signing up for a newsletter, adding a product to the cart, or contacting customer support. This element, fixed in place, captures the user's attention and encourages them to take the desired action without having to scroll to a specific part of the page. For instance, on an e-commerce page, a sticky "Add to Cart" button can increase conversions as it is always available, regardless of where the user is on the product page.
Sticky Contact Information
The Sticky Element is also used to keep essential information constantly visible. On business or service websites, a sticky bar with contact information (such as a phone number or email address) gives users quick access to this information. It not only makes contacting the company easier but also builds trust by showing that the company is readily available and willing to assist at any time.
Improving Usability—Constant Availability and Better Navigation
The Sticky Element is an innovative tool that enables web designers and creators to enhance the interaction between the user and the website. The constant availability of key elements like navigation or CTAs eliminates frustrating scrolling and allows users to focus on essential actions. This enhances the website's usability and impacts the users' positive experience.
The use of Sticky Elements translates into real business benefits. Increasing conversions by highlighting CTA buttons and facilitating user contact or navigation on the site results in more effective marketing and sales activities. Moreover, it creates an impression of professionalism and care for customer needs, which can build greater brand credibility.
It's clear that the Sticky Element is just the beginning of the evolution in interface design. As technology and user expectations develop, we can expect even more advanced and interactive solutions that will be better refined.
